A few weeks ago, a clothing brand approached me after wasting over 150,000 SAR on platform promotion with disappointing outcomes. After restructuring their strategy, we generated a 631% improvement in ROAS.
I invest at least 120 minutes each week analyzing our competitors':
- Digital structure and navigation
- Blog posts and publishing frequency
- Social media engagement
- Customer reviews and evaluations
- Keyword tactics and rankings
A few weeks ago, a company director questioned me why his content weren't producing any inquiries. After reviewing his content approach, I discovered he was making the same mistakes I see numerous Saudi businesses commit.
For a international fashion business, we developed a placement methodology that genuinely connected with established home beliefs while preserving their worldwide charm. This technique increased their company significance by one hundred seventy-three percent.
When I started my e-commerce Business Rival Assessment three years ago, I was sure that our special products would be enough. I overlooked market research as a waste of time – a choice that nearly destroyed my entire venture.
Last quarter, a regional brand approached me after spending over 120,000 SAR on external ranking help with minimal returns. After applying a customized Saudi-focused search optimization, they experienced first-page rankings for 23 competitive keywords within a single quarter.
Two quarters into our launch, our sales were underwhelming. It wasn't until I happened to a comprehensive report about our niche that I discovered how ignorant I'd been to the market realities around us.
Through extensive testing for a cuisine platform customer, we found that advertisements delivered between night time dramatically surpassed those delivered during traditional prime times, producing one hundred sixty-three percent greater conversion rates.
Recently, I watched as three similar businesses invested heavily into growing their business on a certain social media platform. Their initiatives failed spectacularly as the channel turned out to be a poor fit for our sector.
I use a basic tracker to monitor our competition's pricing changes on a regular basis. This recently allowed us to:
- Discover seasonal discount patterns
- Recognize package deal strategies
- Understand their pricing psychology
I now utilize several resources that have dramatically improved our competitor analysis:
- Keyword trackers to analyze competitors' keyword performance
- Brand monitoring platforms to track rivals' digital footprint
- Website analysis platforms to observe modifications to their online presence
- Newsletter subscription to obtain their promotional messages
Important support aspects to assess for placement:
- Connection foundation of support
- Anticipation of promptness
- Physical exchange inclination
- Complete issue solving anticipation
- Status recognition during support provision
I recommend organizing competitors as:
- Main competitors (offering equivalent offerings)
- Indirect competitors (with limited resemblance)
- New challengers (new businesses with game-changing potential)
Start by mapping ALL your rivals – not just the obvious ones. During our investigation, we found that our biggest competitor wasn't the established company we were watching, but a recent startup with an unique strategy.
A electronics business transformed their market performance by executing a repositioning approach that combined innovation with established practices. This approach improved their brand appeal by over one hundred forty percent.
Essential exclusivity elements to consider for positioning:
- Modest demonstration vs. clear exhibition
- Social confirmation of status
- Accomplishment focus coupled with legacy acknowledgment
- Sharing manifestation as exclusivity indication
- Spiritual connection of premium purchasing
Essential progress elements to assess for placement:
- Practical benefits concentration over newness
- Social acceptability of advanced usage
- Traditional practice augmentation rather than substitution
- Ease of integration into present routines
- Household advantages positioning
Recently, a store owner approached me after using over 300,000 SAR on unsuccessful online marketing. After redesigning their approach, we generated a four hundred seventy-three percent improvement in advertising efficiency.